GoGoSafari is the latest art sculpture trail coming to Norwich and parts of Norfolk this summmer and will see lions, elephants, rhinos, giraffes and gorillas stampede their way into the county.

Thanks to the generosity of local businesses in sponsoring a sculpture and the talent of local and national artists, each of the 51 large sculptures have been brought to life and turned into unique works of art. 

Trotting alongside, there are 64 Mini Gs, smaller giraffe sculptures designed by local schools and community groups, waiting to be found in venues across the city as part of the trails Learning & Community Programme, sponsored by The Forum.

GoGoSafari is delivered by regional charity Break, in partnership with Wild in Art and Zoological Society of East Anglia, along with Norwich BID and Chantry Place.

It's the seventh trail the charity has delivered and follows on from the charity’s other successful trails: 

• GoGoGorillas in 2013 
• GoGoDragons in 2015 
• GoGoHares in 2018 
• GoGoDiscover in 2021/22 
• As well as Cows about Cambridge in 2021, and Cambridge Standing Tall in 2024.  

Norwich and Norfolk have shown incredible love for previous trails, and we wanted to create something extra special this time. While most trails focus on a single animal, we thought why not take you on a safari?

Each anima reflects the life changing work Break does with young people in, around and leaving care.

• Elephant – Symbolising wisdom, the elephant represents our dedicated volunteer mentors who help young people feel safe and begin to build trusting relationships.

• Giraffe – Standing tall for care leavers, the giraffe embodies the opportunities and lifelong support we offer to help them reach new heights.

• Gorilla – With its strong sense of family, the gorilla shines a spotlight on our amazing fostering families who open their hearts and homes.

• Lion – Roaring with pride, the lion represents the strength and unity we bring to children and young people in our homes, ensuring they feel supported and empowered.

• Rhino – Reflecting inner resilience, the rhino stands for the strength of our young people, nurtured through our therapeutic services to help them face life with confidence.

Find out more about our work here. 

GoGoSafari is raising money to support Break, a charity that believes no young person should feel alone in the world—and works every day to make sure they don’t.

Break walks alongside children and young people in, around, and leaving care, offering support through fostering, residential homes, mentoring, wellbeing services, and leaving care support. It’s not just about providing help—it’s about offering lifelong care, love, and ambition, so young people can grow beyond what they ever thought possible.

Funds raised through the trail help create safe, stable, and nurturing environments, and go directly towards:

• Making a house a home

• Access to mentors and wellbeing support

• Skills training and work experience

• Support as young people move into independence

Every donation helps Break continue to care differently—and change young lives for the better.

Back in March 2024 we put an open call out where we invite artists to submit designs. The final designs were selected at an Art Selection Event, where sponsors viewed all the submissions and chose the one they wanted for their sculpture. Sometimes, artists and sponsors collaborate to fine-tune a design so it's a real creative partnership. With so much talent, it’s never an easy choice!

There will be 51 of our Big Five, made up of lions, rhinos, elephants, giraffes and gorillas. There will also be 64 smaller giraffe sculptures, the Mini Gs, designed by schools and community groups as part of the GoGoSafari Learning & Community Programme.  

All of our Big Five will be decorated by artists. Expect everything from beautiful landscapes to graffiti, mosaic to pop art and everything in between. 

The smaller Mini Gs will be decorated by a school or community group. 

Wild in Art sculptures are designed as a canvas for art and are made of lightweight, fire-resistant fibreglass 

There’s a variety of reasons why a location is chosen. We think about how well people will be able to access the site, whether it’s well-lit and safe, how your photos will look as well as finding areas of the city and county you might not ordinarily visit.

Yes! We’re always looking for enthusiastic and friendly volunteers to help bring our vibrant sculpture trail to life. There's lots of roles available, and we can work around your availablity. Being a volunteer is a fantastic way of seeing the trail and you’ll play a key role in making sure the trail is a hit with trailgoers, while also supporting a fantastic cause! Find out more here. 

Trails of this size require a lot planning, funding and logistical organisation that command a long lead in time. As we are a regional charity we also deliver sculpture trails in other areas such as Cambridge, and we are also mindful of other large events that may be taking place across the region. 

The trail is only made possible by a fantastic community of businesses, schools and community groups who have come together to partner and sponsor the trail. 

Not only will this roarsome tribe make the trail a reality, they’ll also support the work of Break as we continue our lifelong offer to young people from care, so they know that they’ve got their own tribe who will always be walking alongside them.

Being ambitious to achieve carbon targets is a topic of huge importance to Break, the people we support and the community of individuals and business who will take part in this sculpture trail.  

We’ll be doing all we can to make this trail as environmentally friendly as possible: 

• We will be conscious about the materials we are printing and use a regional printer who are carbon balanced 
• We are re-using plinths from previous trails 
• We will consider what materials we can reuse and recycle from our previous sculpture trails 
• We expect, and will encourage designs to be submitted that address the environment to further raise this important topic  during the trail 
• We’ll be encouraging trailgoers to use their pedals, feet or public transport to get them to and around the trail next year 
• Please see other ways Wild in Art are mitigating their environmental impact Mitigating our environmental impact | Wild in Art 

After the trail ends, there’s a special chance to see all the sculptures together one last time at Banham Zoo and Africa Alive between 11-21 September. Full details will be available soon. 

Following that, many of the sculptures will go to auction, with all proceeds supporting Break’s work with young people in care and leaving care.

If you’re interested in giving a sculpture a forever home, you can register your interest at here.

You can contact the fundraising team on our social media channels or by emailing fundraising@break-charity.org. 

All sculptures have now been sponsored. However if you are interested in being involved with Break or future trails you can contact fundraising@break-charity.org or see how you could be involved as a corporate partner.

The Learning & Community Programme which invites schools and community groups to decorate their very own smaller sculpture, which this year is a giraffe, or Mini G, is now closed.

This year 64 schools and community groups have been involved and have decorated their very own Mini Gs. These will form their own urban safari in venues across the city centre. 

If you think your school or group would like to be involved in the next trail, please email fundraising@break-charity.org.

The trail starts on 23rd June 2025 and will run for ten weeks until 30th August.

You can keep up to date with all GoGoSafari news by signing up to our newsletter here, to get all the news straight to your inbox.  

It's completely free to enjoy the trail! The sculptures are out on the streets and can be viewed by anyone at any time.

If you’d like to explore the trail in more detail, trail maps are available for just £1 from Safari HQ in The Forum or Jarrolds book department.

As the trail supports Break all proceeds from the trail, such as maps, merchandise and GoGoSafari app, goes towards our working supporting young people in care.

From Monday 23 June to 30 August, the GoGoSafari sculptures will be scattered across Norwich city centre, surrounding parts of North Norfolk

Highlights include:

• Norwich hotspots: from The Forum (Safari HQ), Chantry Place, Norwich Cathedral, Riverside, Castle Quarter, and more central landmarks 

• “County 5” trail: an extra five sculptures placed in scenic spots like Reepham, Letheringsett (near Holt), Holkham Hall & Estate, and the spectacular sunset final stop at The Green in Hunstanton

• Mini Gs (mini giraffes): over 60 small sculptures hidden inside venues across Norwich—such as The Forum, Millennium Library, Chantry Place, John Lewis, Jarrolds, and shop windows across the city.

Safari HQ is based at The Forum, Millennium Plain, Norwich, open daily from 10 am – 4 pm. It's the perfect starting point to grab a trail map, check app updates, and join in on pop‑up events .

Safari HQ is located in The Forum throughout the ten week trail. It will be open from 23 June, 10am-4pm everyday throughout the trail.

It's your one-stop-shop for everything GoGoSafari, including trail maps, exclusive merchandise and an exciting schedule of pop-up events and activities designed to keep the adventure going. 

You can pick up a physical trail map from Safari HQ in The Forum or Jarrolds book department. Or you can download the GoGoSafari app, which will be available from the Apple store or Google Play Store from 21 June.  

Maps are available at Safari HQ at The Forum, Jarrolds book department and select Break charity shops. 

An interactive map is also available on the GoGoSafari App for both Google and Apple users.  

Yes! It’s £1.99 and available from the Google Play Store and the Apple App Store. By following the trail using the app, you can ‘unlock’ over £1800 in rewards, competitions and prize draws from our partners and sponsors along the way. You can also reach milestones for collecting as many sculptures as you can, share photos, register how many steps you’ve taken, and so much more!

See the separate App FAQ section below.

The GoGoSafari trail helps raise vital funds for Break, so we can continue supporting young people in and leaving care. Here are some fun and easy ways you can get involved:

• Donate via QR codes: Each sculpture has a QR code—just scan it with your phone to make a quick donation.

• GoGo for Break – The Big Five Challenge: Take on our exciting trail challenge! For a suggested £10 donation, you'll receive exclusive animal-shaped maps with five themed routes to explore. It’s a great way to enjoy the trail, get active, and raise funds with friends or family.

• Support through purchases: Buying a trail map, downloading the GoGoSafari app, or picking up some safari goodies all helps support our work too.

Every donation, big or small, makes a real difference. Thank you for helping us change young lives.

Yes we have a fantastic range of merchandise including the ultimate Explorers Guide Sticker and Activity Book, water bottles, tote bags, pin badges, pens and pencils, and plush toys. 

All merchandise is availble at Safari HQ in The Forum and select Break charity shops. 

All proceeds from the GoGoSafari merchandise range goes directly to Break. 

With services supporting young people with disabilities, we know just how important it is for  everyone to be able to access and enjoy the trail. We try to make the locations as accessible as possible and are always happy to answer any questions from eager trail-goers who are worried about how best to access a specific site via our social media channels. 

There will be plenty of events to take part in to keep the adventure going, but for now if you’re interested in what events we run as a charity, check out these pages. 

If you spot a sculpture that’s damaged or not looking its best, please WhatsApp the GoGoSafari team on 07810 718148 with a photo and the name of the sculpture.

Our team will assess the damage and, where possible, make repairs on-site. If it needs more attention, we’ll temporarily remove the sculpture for repairs.

We’ll keep trailgoers updated on any changes through our social media channels and the GoGoSafari app, so you’ll always know what’s happening. Thanks for helping us keep the trail looking great!

You can contact the fundraising team on our social media channels or by emailing fundraising@break-charity.org. 

The County Five is five sculptures set out across North Norfolk and designed as an exciting day trip adventure that takes you through some of the region’s most beautiful landscapes and historic towns.

The sculptures can be found at: 

• Whitwell and Reepham Station
• Reepham Market Town 
• Jarrolds Farm Shop, Letheringsett
• Holkham Hall 
• The Green, Hunstanton

All the venues are free to access. However for Holkham Hall there is a parking charge of £6, alternatively free parking is available at the Holkham Village car park, which is about a 20–30 minute walk to the estate. 

Public transport from Norwich may reach parts of the route, but schedules and connections can vary. We recommend checking local train and bus services - particularly Greater Anglia and Norfolk bus routes - for current timetables and planning your outward and return journeys.

It’s designed as a full-day trip, so plan for a full day of exploration and fun, and ending with a stunning sunset and fish and chips by the sea at Hunstanton. 

Each of the sculoture sites are fully accessibile, but we do recommend checking with each venue before you visit.

At Holkham Hall, parking is £6 per car and they offer dedicated accessible tarmacked parking bays nearer the Hall.

If you require closer access, one of the parking attendants will help you, or you can arrange to be dropped off at the Hall and then park in the accessible area.

For the most up-to-date accessibility information, visit Holkham Hall’s access guide before your trip.

Holkham Hall is a privately owned estate. Like many historic venues, they require a modest admission or car parking charge to help maintain the grounds and ensure they can remain open to the public year-round. This supports the preservation of this important local heritage site and its surrounding landscape.

No. The GoGoSafari sculpture at Holkham is located in the Stables Courtyard. You do not need to pay an entrance fee to the Hall or grounds to see it.

Yes. If you’d like to park for free, you can use the Holkham Village car park, for up to 2 hours. It’s a 20–30 minute walk to the Stables Courtyard where the sculpture is located.

That’s completely fine! GoGoSafari is a free, accessible art trail across Norfolk and Norwich. Many of the 51 sculptures are located in free public spaces. Check trail map to see which sculptures require paid-entry or have restricted viewing time and plan your visit accordingly.

With another 114 sculptures, there’s plenty to discover, and if this stop doesn’t work for you, trailgoers can still get their Finishers Stamp at Safari HQ without visiting Holkham Hall. 

Yes. It will cost £1.99 from the Google App Store or the Apple App Store. All proceeds from the app goes to Break. There are a number of benefits to downloading the app, including rewards provided by our partners and sponsors as you collect certain sculptures.

Simply head to your relevant app store and search for GoGoSafari. 

To use the map pinch and swipe the map to zoom in and out. Location settings on your phone need to be turned ON to see your location on the map. Or, go to the sculptures tab to access the sculpture listings and search for the sculpture name, artist or location.

A four digit code can be found on each sculpture. Click COLLECT + and enter the number. You have now collected that sculpture and if you’re lucky, you may have collected a reward at the same time!

Yes, absolutely! You can share your trail snaps by uploading them to the App Gallery. Just head to the sculpture’s page in the app and tap ‘Upload’—you’ll be given the option to take a new photo or choose one from your library.

All photos are reviewed by our team before being published, and once approved, they’ll be visible to other app users and shareable on social media. So get creative and have fun capturing your GoGoSafari adventure!

Check you’re connected to the internet, either Wi-Fi or a mobile network. Then please try again. If you see a message saying you have already registered go to ‘log in’ and log in using the email and password you used to create your account.

If you have further problems, please report them here and we’ll do our best to help as soon as we can.