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QD announces Break as a new charity partner

23 Jun 2021

Norfolk-based discount retail group QD, has announced Break as its new charity partner. All fundraising efforts from the staff and in-store activities will be donated to the East Anglian children’s care charity, who provide young people on the edge of care, in care and moving on from care with a healthy childhood and the life-long support they need to enjoy a bright and successful future.

Fundraising activities are kicking off throughout QD’s stores in the region, including collection tins and all proceeds from carrier bag sales. Staff across the stores, head office and distribution centre are also getting behind Break, hoping to raise funds through events and outdoor challenges as the year progresses and COVID-19 restrictions ease. The charity partnership is set to last for three years.

QD has also been confirmed as one of the first sponsors for Break’s GoGoDiscover Trail in 2022. The retailer will sponsor one of the mighty 2 metre tall T.rex sculptures, which will be decorated by an artist and positioned around Norwich city centre as part of the family-friendly fundraising trail for Break.

QD’s last charity partnership raised £169,278 for East Anglia’s Children’s Hospices (EACH) over a period of five years. It saw the retailer fund the therapy room in the new Nook hospice, which is located five miles south of Norwich.

Karl Ottolangui, operations director for the QD Group, said: “We are delighted to announce Break as our charity partner. QD is a family-run business and we are so pleased to be able to support Break as a local children’s charity that provides vital support for so many children and young people, enabling them to have the bright futures they deserve. The entire team at QD are backing Break and keen to raise as much money as we possibly can.”

Peter Marron, corporate fundraising manager at Break, said: “We are very happy to have QD onboard. We rely on the support of local businesses such as QD to help enable us to carry out our vital work for children and families across the region. COVID-19 has made the last year the hardest in our fifty year history, and to have QD’s commitment to supporting Break is fantastic news. We are looking forward to working with them and the in-store teams to have some great fun fundraising!”

The QD Group is an independent, family-owned chain of High Street value retail outlets. There are currently 27 QD - stores across the country, plus 15 Cherry Lane Garden Centres, four Thing-Me-Bob stores and Lathams of Potter Heigham.

The original concept of QD Stores’ quality discounted retailing was first established back in 1985 by the company’s CEO Nick Rubin’s father, and current Chairman, Danny Rubins. The aim was to offer customers a wide range of constantly changing, quality products at discounted prices, which led to the stores’ name QD – short for Quality Discounts.

For more information on QD Stores, see and to find out more about becoming a corporate partner click here.

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