GoGoDragons! Gone but not forgotten
Survey results from Zing Insights for GoGoDragons! 2015
Following on from the successful GoGoDragons! trail brought to Norwich last summer by Break and Wild in Art, Break has the results of a survey carried out during the trail by Zing Insights.
Trail visitors were asked to participate in online surveys distributed via social media and email as well as iPad research pods in the Forum during the 'last chance to see'.
Here are the conclusions of the survey:-
- Visitors became engaged with the trail through various channels (social and print media being particularly influential
- The trail attracted a wide range of visitors – proving it was a truly ‘inclusive community’ event for all people
- A hugely successful trail engaging over half a million people, exceptional ratings for the trail experience
- Visitors praised the artwork, social media activity, atmosphere and the fact that the trail had encouraged them to visit ‘new’ parts of the city
- Groups spent on average 15 hours visiting the trail (equating to 8 million visiting hours)
- The trail delivered an estimated additional £2.5 million pounds spend to Norwich
- Almost 90% of visitors were aware of the trail association with Break charity
GoGoDragons! 2015 attracted a diverse audience of visitors. 9 in 10 were from within Norfolk, female biased, 0-100 years, spanning the whole social gamut - GoGoDragons! was a resounding success in delivering an inclusive and engaging 'community' event!
The legacy of the trail is clear with increased awareness of Break. The trail created a sense of community and continues to encourage engagement with attractions and acticities that were on the route.
99% of trail visitors rated their experience as excellent/good giving the GoGoDagons! a Net Promoter Score of + 89.
Here is what some of the visitors to the trail had to say:-
"Seeing big families enjoying the dragons together for free. Sharing the images online and watching the positive reaction from people also very life affirming."
"It was good to visit different parts of Norwich and speak to complete strangers while visiting the dragons! The atmosphere in the City seemed really friendly and I felt that the different venues welcomes us seeing the dragons."
"Seeing parts of the City we had never seen before and also finding pubs and eating places we had never been in before!"
"Loved the social media aspect. Made the dragons feel real. Gloria, Dragtabulous and Tut very good at that. So special visits to them."
"The high quality of the art work on the dragons and the opportunity to visit parts of Norwich, not on a regular shopping trip."
young care leavers supported by our Moving on Team