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First business sponsors announced for Cows about Cambridge

17 businesses already signed up to #CowsaboutCambridge 2020

This world-class public art trail will be live for 10 weeks from March 30 to June 7, 2020. It is expected to reach 350,000 residents and visitors while raising around £250,000 for Break, and generating more than £8million of economic value for the region.

In order of sign up, the businesses are:
Cambridge Business Improvement District (BID)
The Gonville Hotel
Aspiration Europe
The Grafton
Cambridge Leisure
The Lion Yard Shopping Centre
10 Creative
Anglia Ruskin University
Bidwells
John Lewis
The Ridgeon Group
Stagecoach East
Ashtons Legal
Cambridge Assessment
Lanpro
Cambridge Distillery
Deloitte UK

More than 50 individually-designed cow sculptures will form a trail of discovery across the city next spring, encouraging residents and employees from Cambridge and the surrounding areas to explore their environment from an exciting new perspective.

Schools and colleges are also invited to adopt and design their own ‘mini moos’, as part of a county-wide learning programme. Community groups also have the opportunity to tell their stories by working with a regional artist to decorate their very own cow.

Cows about Cambridge is delivered by creative producers Wild in Art in partnership with Break, and is supported by inaugural sponsor and principal partner, Cambridge Business Improvement District (BID).

“This has already become a feel-good project for the city; we challenge you to read the cow puns without smiling - or groaning!” commented Ian Sandison, CEO of Cambridge BID.

“However, there is definitely a more serious side. The initiative provides a unique opportunity for businesses to engage with their stakeholders.

"Sponsors of previous events have leveraged a huge amount of added value and kudos by adopting a creative approach to their involvement - for example, through bespoke events, merchandise and impactful campaigns linked to their chosen design. Let your imaginations run wild!”


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Photocall for the launch of Cows about Cambridge in Lion Yard, with Ian Sandison (front). Picture: Keith Heppell

Edward Adshead, general manager at sponsor The Gonville Hotel, said: “I first had the opportunity to experience a Wild in Art event during the 2012 Olympics while running a hotel in central London. Like so many of my own hotel guests and locals, I completed a number of the walks to try and find as many of the sculptures as possible.

"Even though I worked in the city every day, the sculptures got me exploring the city and it really added to a magical atmosphere.”

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Artist, Lucy Gough with her cow, Etheridge pictured at the launch of the Cows About Cambridge Art Trail at the Museum of Zoology. Picture: Richard Marsham

The project team is keen to connect with other businesses.

“We currently have 17 confirmed sponsors, as well as a significant number of ongoing conversations,” said Julie Gaskell, head of partnerships at Wild in Art.

“If you’d like to chew the cud with us, we’d be delighted to talk you through the different ways in which involvement as a cow sponsor, official supporter or presenting partner could benefit your business.”

To find out about the range of sponsorship opportunities available, contact Julie Gaskell at: julie@wildinart.co.uk

Discover more about Cows about Cambridge by visiting cowsaboutcambridge.co.uk or email hello@cowsaboutcambridge.co.uk #CowsaboutCambridge

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